Around the year change of 2008/2009, the positive market situation combined with Godt Syn’s strong market position attracted the interest from the largest Scandinavian player in the industry.

It soon became clear, that especially one actor would gain a significant strategic advantage by acquiring Godt Syn and in the early spring of 2009 negotiations intensified with that specific actor. Negotiations were long and nerve wrecking but on May 14 the last contract was signed, which marked an important day in the short history of Rainmaking.

The exit of Godt Syn has given Rainmaking a financial robustness, which we did not anticipate this early on. At the same time it was proven, that with two exits in less than one year, we are able to follow our strategy, which is to create companies with a 3-5 year exit plan.

Naturally we pride ourselves by this but at the same time we stay humble to the many exciting challenges that lies ahead.

In regards to Godt Syn, the exit means that we can now offer the customers three times as many clinics to choose from. At the same time the quality of surgeons and experts has taken a tiger leap forward from an existing high level. As part of the earn-out-model, Rainmaking continues to head the company until late 2010, thus luckily we will stay close to our great colleagues in a future we look forward to with much anticipation.

Fortunately, the success is continuing and we still experience a large customer intake. This in not only true in Oslo. In the first four months of the year we booked more new customers than ever before - and in April we broke the record for the highest number of operated customers within one month since Godt Syn was established in 2006.

Naturally, it is extremely satisfactory to be able to report this succes - but it is still surprising in the middle of the crisis. Despite the fact that an eyeoperation pays off within a short period of time (after a few years, you will save money compared to wearing eyeglasses or contact lenses), one might wonder that there aren't more people who chose to postpone the operation due to economic insecurity in the nearest future.

Can you think of one or several reasons why eyeoperations, which are probably seen as being a luxury good, are not affected by the crisis?

Do you think that our suc cess results from Godt Syn being the least expensive operator on the market or do you think that the market is growing in general and maybe just increase slower than it would have done without the crisis?

Let us know about your opinion here on the blog. We are looking forward to be hearing from you.