New CEO in Frokost.dk

During 2008 Frokost.dk has grown from 5.000 to 6.000 daily users and simultaneously the "engines" have undergone thorough tuning. CEO Thomas Rimington got to show off all his talents within economics, internal processes and logistics, and it paid off. Today Frokost.dk is probably market leading in getting the lunch out on time – something which was a vast problem for us a year ago when Thomas started. Timely deliveries have proved to be of great importance to our customers, and the customer satisfaction shows this clearly with a rise through the last year from 3,75 to 4,25 on a 5-point scale. We are obviously pleased about this development and are now able to shift our focus to the next goal of 4,5, where our customers are not only happy but deeply loyal and active ambassadors for the company.

Thomas has decided to look for new challenges – possibly in Rainmaking – and hence we have invited Mads Mathiesen to be our new CEO. Mads has been the senior business developer in Rainmaking and has impressed us deeply by his ability to execute, his constant focus on the wildly important and his admirable energy as well as his solutionbased approach.

Concurrently with the change of CEO the Rainmaking partners have decided to play a more visible and active role, as it is of vital importance that we sail Frokost.dk safely through the ongoing financial crisis. Last week we lost 100K on customers who went bankrupt, and there is a risk that the future might bring even more unpleasant surprises of that kind. Therefore we now turn our attention to the core business and focus on minimising potential losses on creditors, protecting the current customer base, and on earning money even in a scenario of cero growth in 2009.

Thank you to Thomas for the last year and many congratulations to Mads on the new challenges.